A specialized care provider aimed to reinforce its reputation as a leader in community-based support for individuals with complex medical needs, particularly as it launched a bold new strategic plan and expanded adult-care services. However, visibility and stakeholder understanding of its innovative approach remained limited.

Ryelle Strategy Group designed and implemented a multi-channel communications program branded “Thriving in Place”, focused on:

• Highlighting the organization’s expansion into adult complex-care services and its renewed community-centric strategic vision.
• Producing emotionally resonant storytelling across social, newsletters, and local media.
• Strengthening internal capacity with targeted communications tools for staff and leadership.

• Supporting digital engagement tied to the launch of the organization’s reimagined five-year strategy.

• Dramatic surges in social media engagement: Twitter impressions +183%, Instagram +121%, Facebook +192% .
• Elevated stakeholder awareness led to Ontario government approving a $12 million operational funding increase – the largest in the organization’s history
• Boosted accreditation standing and increased referrals for both paediatric and adult care

This campaign didn’t just promote programs – it sparked a movement. By aligning communications with the organization’s strategic pivot, our team helped strengthen public trust, secure critical funding, and position the organization as a pioneering voice in complex care.