Problem
A major community-impact organization sought to elevate its brand as a leading voice in social impact but was struggling to reach broader audiences and ignite deeper engagement. Existing promotional tactics like print and radio weren’t generating the traction needed to shift public perception and drive significant revenue growth.
Solution
Ryelle Strategy Group developed and led a year-long, data-informed marketing and engagement strategy:
- Launched a full-spectrum campaign including social media, direct mail, outdoor ads, and earned media featuring real, community-centered storytelling.
- Amplified narrative via multimedia (TV segments, social pushes) and engaged stakeholders through roundtables and facilitated events.
- Positioned United Way as a thought-leader through authored content, op-eds, and interviews.
Result
- Over 175% increase in digital engagement
- 173% surge in revenue
- 450% growth in earned media coverage
- Gained national recognition, including a four-part feature in The Globe and Mail
Why It Matters
This initiative represented more than just outreach – it was a full strategic repositioning. Our team helped move the organization beyond its traditional fundraising identity, positioning it at the forefront of impact-driven public discourse.
Specialized Care Organization – Community Support Campaign
Global Apparel & Lifestyle Brand – Digital Influencer Program Launch
Regional Government – Child & Family Data Portal and Parenting Support Platform
Let’s talk...
Have a problem you’re not sure how to solve? A strategy you can’t get off the ground? Contact us. Our network of partnerships spans industries, geographies and skill sets. Give us a chance to brainstorm with you over the issues that keep you up at night.
