Facing rising competition and rapidly shifting consumer behaviour in the e-commerce landscape, a global apparel and lifestyle brand needed a new way to connect with digital audiences. The goal was to expand brand awareness across social platforms and drive online sales by building authentic, values-aligned relationships with emerging consumer segments.

We designed the company’s first-ever digital influencer program, strategically built to balance reach with relevance. We:

• Identified and partnered with 50+ micro and macro influencers across health, wellness, yoga, and lifestyle sectors, all carefully selected to reflect the company’s ethos
• Developed clear brand guidelines to ensure influencer content reflected the client’s visual and messaging standards
• Strategically mixed sponsored and gifted content to maximize impact within a fixed budget
• Curated a balanced campaign that promoted core staples, seasonal releases, and specialty products

• Reached millions through curated influencer content across platforms
• Delivered a double-digit lift in e-commerce sales directly tied to campaign periods
• Drove hundreds of thousands of engagement points, establishing a vibrant digital community
• More than doubled their Instagram follower base over the course of the campaign

This campaign laid the foundation for the brand’s long-term influencer and ambassador strategy. By prioritizing authenticity and strategic alignment over sheer follower count, our team helped reshape how the organization connects online – creating genuine influence, not just impressions.