To remain resilient and globally relevant in a rapidly evolving development landscape, a major humanitarian organization needed to implement a new strategic plan centred on revenue diversification – particularly by integrating market-based approaches that could attract new partners and align with global sustainable development priorities. However, the organization required interim leadership and strengthened operational infrastructure to bring this ambitious pivot to life.

Ryelle Strategy Group was engaged as Interim Vice President of Public Engagement to lead the execution of the organization’s change mandate. Our role focused on aligning the organization’s public-facing strategy with its internal systems and stakeholder relationships. We:

• Built the operational and communications infrastructure required to support market-based partnership development
• Positioned the organization to engage with the private sector in co-creating solutions tied to the SDGs
• Designed public engagement strategies that reframed the organization’s mission around innovation, sustainability, and cross-sector collaboration
• Aligned organizational narrative and outreach tools to speak credibly to both donors and impact-driven corporate partners

• Established internal systems and governance structures to support sustainable revenue diversification
• Strengthened the organization’s ability to partner with private sector actors, expanding beyond traditional donor models
• Aligned the organization’s strategy with global development frameworks, positioning the organization as a leader in market-driven impact
• Set the foundation for long-term integration of market-based approaches across the organization’s public engagement and fundraising efforts

This work wasn’t just about diversifying funding – it was about redefining the role of nonprofits in global development. Our team helped the organization bridge the gap between mission and market, opening new pathways for innovation, partnership, and lasting impact.