Problem
lululemon sought to increase brand awareness and drive e-commerce sales amidst slowing online sales and rising competition.
Solution
We created Lululemon’s first digital influencer program, engaging 50+ fitness, health, and lifestyle influencers. The program included a mix of sponsored and gifted content and established brand guidelines for consistent visuals.
Result
The program drove millions of impressions and consumer engagement points, more than doubled Instagram followers, and resulted in a double-digit increase in e-commerce sales.
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