Problem
United Way sought to leverage its thought leadership platform to create public education and advocacy mobilization around core social issues, aiming to diversify revenue growth and build a platform for stakeholder engagement.
Solution
Ryelle Strategy Group developed and executed a comprehensive marketing campaign using various channels, including social media, print, and outdoor advertising, while building strategic relationships with journalists and key stakeholders.
Result
The campaign resulted in a 175% increase in digital engagement, a 173% increase in revenue, and a 450% increase in earned media. United Way also established a thought leadership position on key social issues, culminating in a national four-part series in the Globe and Mail.
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